Yoplait - Fluff

Yoplait SHTOOZIM came out with a new Fluffy whipped yogurt series.

The campaign features a cute witch that puffs up everything she touches.

McCann Erickson for Tnuva 

stages of the Character development process

Bully market

These 2 characters have been in the financial section for the past 3 years.
In the past 2 years, it's always the bull that prevails...
Globes magazine

"I didn't have that much to drink"...

A column about the many personalities & situations we get into when we're drunk - without even noticing.
Blazer magazine - a column by Ram Gilboa

Career Change

Egyptian President Husni Mubarak and IDF's chief of staff nominee General Yoav Galant

are forced to move on and find an alternative career.

"Yedioth Aharonot" a column by Sima Kadmon / Feb 3rd 2011